Improve Your Blog Writing
Power Words that Encourage
These
words are words that create a sense of encouragement. When readers see these
words they feel courageous, ready to take on a difficult task, and empowered.
These are great words to use when you want readers to be certain that they are
not limited by personal difficulties. These power words are perfect when you
wish to provide assurance that a difficult event or period of time is not
insurmountable. Many of these power words can be used to lead into a call for
action. This is because your readers will feel energized and more motivated to
take action. Here are a few power words that encourage:
1. Triumph
2. Bravery
3. Mind-blowing
4. Magical
5. Sensational
6. Fearless
7. Courage
8. Hope
These are
by no means the only power words that bring people encouragement, but they are
quite powerful. Hopefully, knowing these words will help you to identify other
power words that you can use when you want people reading your blog to feel
encouraged and empowered. If you are posting on a subject that is heartbreaking
or upsetting, you may find that these power words provide a needed balance to
the news you are delivering.
Power Words that Make People Angry
Why would
you want to make your readers angry? Actually, there are many reasons. Are you
blogging about social issues? Are you trying to make your readers passionate
about doing something to eradicate some horrible disease? Is there an injustice
somewhere that you want to motivate your readers to address? Well, you do that
by using power words that make them angry about the issue and ready to take
meaningful action. Is your blog something that you use to market your products
and services?
If so, do
not skip this section. You too can benefit from using power words that make
readers angry. Shouldn’t they be angry if they have been receiving poor
customer service from your competitors? Shouldn’t they be angry if they have
been overcharged all this time? Take a look at these power words that evoke a
healthy sense of anger:
9.
Arrogant
10. Bully
11. Underhanded
12. Disrespectful
13. Loathsome
14. Crooked
15. Foul
16. Deceitful
17. Lying
18. Taken advantage of
19. Misleading
Hopefully,
when people see these words in your blog they feel the kind of anger that
motivates them to get out and make changes. Try using these words in your blog
posts, and you can motivate your readership to do anything from donating to a
cause, writing a letter to the editor, or converting to your products and
services.
You may
wish to combine these power words with some power words that cause
encouragement. After all, who is more effective than a person who is
justifiably angry and who believes that they are capable of making a
difference?
Power Words that Tempt People
Everybody
wants to be in on a secret. They want to access to information that others do
not have. They want to do things that are ‘forbidden’. They want to see
themselves as insiders, and as part of an elite, exclusive group.
Power
words that tempt people evoke curiosity. It makes them want to find out more.
It encourages them to find out what it is that they might be missing out on.
These are some of the strongest call-to-action words that any blogger can use.
Here are the power words that tempt:
20.
Unauthorized
21. What they don’t want you to know
22. Off limits
23. Limited Access
24. Elite
25. Behind the Scenes
26. Secret
27. Banned
28. Black market
29. Insider
30. Controversial
31. Concealed
32. Locked Away
33. Cover up
34. Confidential
35. Limited Edition
36. Insiders Only
37. Forbidden
These
power words are very effective if you want to attract more readers to your
content, to create viral content, and to publish content that starts conversations. Have you ever played
with the idea of using special rewards and the promise of access to premium
content in order to get new subscribers and followers?
These
power words do an amazing job of sending out a call to action to those who
crave VIP status, and who love being the first among their friends to get the
insider information. Of course, if you promise insider deals, special access,
or to reveal secrets, you have to follow through.
Power
Words that Evoke a Love of Money
Who
doesn’t like getting something for free, or at least at a deep discount? People
love feeling as if they are getting a great deal, or as if they will be getting
something for nothing. Power words that manipulate people’s desire for freebies
and special deals have been in use for years.
In fact,
you will probably recognize many of these words from advertisements that you
watched your entire life. Some of them may seem a bit corny, but they do work.
Check out these greed inducing power words that you can use on your next blog:
38.
Skyrocket
39. Freebie
40. Giveaway
41. BOGO
42. Rewards
43. Discount
44. Free
45. Jackpot
46. Markdown
47. Savings
48. Rock Bottom
49. Barely Used
50. Employee Discount
51. Insider Discount
52. Special
53. Pennies
54. Dollar
55. Cheap
56. Slashed
57. Limited Time
58. One Time Only
59. Just for Loyal Customers
60. Inexpensive
61. Gift
62. Fortune
63. Advantage
64. Triple
65. Double
66. Prize
67. Gift
People
love sales, free offers, door prizes, deep discounts, and coupons. Use these
power words and you’ll keep your sales staff busy for days as they field calls
and inquiries. If you are creating a post announcing a future sales event, you
will gain significant traction with your audience if you incorporate just a few
of these words in your posts.
Power Words that Evoke Feelings of Fear and Terror
Fear
words are extremely effective in grabbing and keeping the attention of your
readers. After all, fear words are what many media outlets use to keep people
watching. Fear can be used as a call to action. It can be used to convince
people that something deserves their attention. Fear can also be used to
convince people that they will miss out on something if they do not continue
reading.
There is
definitely a danger of abusing these words and using them to unfairly
manipulate your audience. But, as long as they are used judiciously and you are
honest with any facts that you present, these words can really make your blog
‘pop’. Here are some fear mongering power words that you may be able to use
when writing blogs in the future:
68.
Refugee
69. Banished
70. Backlash
71. Abuse
72. Hurricane
73. Gullible
74. Revenge
75. Victimized
76. Crime
77. Assault
78. Prison
79. Horrific
80. Scream
81. Risky
82. Tainted
83. Prison
84. Jail
85. Taxes
86. Debt
87. Lurking
88. Terrorists
89. Shadowy
90. Instability
91. Lawsuit
92. IRS
93. Nightmare
94. Devastating
95. Virus
96. Infectious
97. Inflicted
98. Heinous
99. Shocking
100. Toxic
These
words don’t just evoke fear. They evoke a desire to learn more, to stay tuned,
and to get more information. Fear words may be initially shocking to read, but
eventually shock will turn into a desire to take action. You can use these
words to create a formula that moves your readers from shock and fear to
action. Then, your job is to simply guide them to the action that you would
like them to take.
A Final Note on Power Words
It may be
difficult to imagine how 100 words and phrases can have such an emotional
impact, but the truth is these words create responses in ways that other words
don’t. If you combine the use of power words with other marketing techniques that are used to promote and market
blogs/websites online, increase user engagement and make content viral (SEO, mobile
friendly, social media, right keywords, etc.),
you will be well on your way to increasing your readership and your internet
presence.
So, why
not give a few of these words a try on your next few blog posts. Then, take a
few measurements. You will likely find that shares and comments increase. If
you don’t see results right away, don’t be discouraged. It can take time to get
into the groove when it comes to using power words effectively.
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